My name is Bas Harsema. Driven by a passion for coaching, development, and high performance, I support ambitious athletes and coaches who are committed to getting the very best out of their careers.

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Over the past years, I have built extensive knowledge and experience across a variety of elite sporting environments and roles, including 10 years at Ajax. During that time, I worked alongside coaches, players, and multidisciplinary staff at the highest level. These experiences taught me how complex — yet how decisive — behaviour, communication, leadership, and daily habits are in creating a high-performance environment. I have seen firsthand what works, what doesn't, and, more importantly, why.

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Through ACHIEVE MORE, I use this experience to help athletes take ownership of their development and unlock their full potential. Working independently gives me the freedom to provide truly individual support, tailored to the specific challenges and demands of elite sport.

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My coaching philosophy is built on collaboration, honest conversations, and practical application. Rather than offering standard programmes, I provide personalised guidance that reflects your reality. Together, we create an individual development plan focused on your ambitions, your challenges, and your long-term goals.

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We look beyond performance alone. We explore how you think, behave, communicate, make decisions, and respond under pressure. We ask the right questions: What are you doing? Why are you doing it? And what impact does it have on your performance and the people around you?

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Through observation, in-depth analysis, and targeted reflection, you gain a deeper understanding of both your strengths and your blind spots. Together, we translate these insights into clear, practical actions that can be applied immediately in your daily training, competition, and personal development.

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The objective is always the same: to create greater impact, build stronger habits and relationships, perform with more confidence, and ultimately achieve more.